The publications are a mixture of patents, scientific articles, equipment testing, and book chapters, so while not entirely definitive, are at least illustrative of the reach of each eye tracking company, academically speaking. By combining eye tracking hardware with iMotions, mapping visual attention in all of the aforementioned fields is simple and straightforward.īelow we have presented a ranking of the top eye tracking companies, ordered by the number of publications found through Google Scholar. Whether with psychology research, market research, usability testing, or other investigations into human attention, eye tracking equipment is an essential addition in so many cases. In 2020, eye tracking is becoming more ubiquitous.
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